Hello! It’s Thursday. We have a Long Read for you.

🧐Deep Dive: “The Art of Impersonation”

The top predicted scams of 2024 are all related to impersonation attacks.

What is Impersonation?

🥸Impersonation is the false representation of one’s identity or position, and having unlawfully assumed that character or position, deceive others and gain a profit or advantage at the expense of another.

Scammers can impersonate someone you know or a well-known organisation. Once they've gained your trust, they trick you into sending them money or gaining access to your personal information.

Every day scammers are getting better and better at impersonating individuals and entities. With the help of AI, the opportunities are endless.

We will dive into current scams that use impersonation to steal from innocent victims.